Sun 27 Jan 2013
As the media blitz rages for upcoming Super Bowl commercials, The Lint Screen looks back at history’s most famous and loved big game commercial, Apple’s legendary “1984” spot that announced the introduction of the MacIntosh computer.
Here are some little known facts about this classic spot.
1. Steve Jobs invented television enabling the airing of the commercial.
2. Originally, the rebel in red shorts running with a sledgehammer was cast to be Mean Joe Green, an effort to milk his famous Coca-Cola “Towel” commercial that aired in the 1980 Super Bowl. The deal fell through when Apple officials would not give in to Green’s demands that the sledgehammer be replaced with a ball-peen hammer “because that big old sledgehammer is way too heavy.”
3. The actor playing the Big Brother-like character on the large screen was George Lindsey, better known for his portrayal of “Goober” in “The Andy Griffith Show.”
4. The rough cut of the commercial used the original name for the MacIntosh computer–– “Revolutionary-Magic-Box-For-Computation-Tasks.”
5. Ridley Scott, the director of the commercial, shot it in one take on location at an Elks Lodge in Paramus, New Jersey.
6. Believe it or not, there were no M&M’s on the craft services table during production.
7. The original script had the following announcer copy: “On January 24th, Apple Computer will introduce Macintosh… and you’ll see why we don’t think George Orwell was such a great author after all.”
8. The crowd of people seated watching the projection of Big Brother thought they going to see a preview episode of “Family Ties.” Their dour expressions reflect their disappointment.
9. The spot was originally finished with a soundtrack of a barbershop quartet singing “Everything’s Coming Up Roses” from the Broadway musical “Gypsy.” It was edited out at the last minute.