Amazon, the internet everything store, has come under a barrage of bad publicity following a scathing expose of its high pressure working conditions in The New York Times. Today The Lint Screen learned that the company is fighting back–– with a new service that it says “shows compassion and concern for our best customers, while instilling our youth with a good work ethic.”

It’s called Amazon Urchin Prime. Those who enroll for $249/annually will receive a personal street urchin to fetch Amazon orders the moment they are made, and deliver them “toot sweet, or faster.”

“Urchin Prime shows a new level of responsive, attentive service,” said Todd Lorrhence, Amazon’s Sr. V.P. Corporate Toadying. “It gives Amazon a human face and scurrying feet to fetch whatever our customers desire. And for our urchins, it offers a free on the job training program in industriousness, personalized service skills development and customer commitment. We see this as a win-win-win situation.”

Jeff Bezos, check and mate. Take that, New York Times! Who’s evil now?