Like a juicy steak to a black eye, Pepsi is looking to ease the pain of its recent Kendall Jenner ad fiasco, and today announced it is filming a new video and TV spot featuring her parent, Caitlyn Jenner.

“We are going to show the world we feel its pain,” Matt Griggob, Pepsi spokesperson told The Lint Screen. “We’re going to tell another compelling story in which effervescent and always refreshing Pepsi helps people live bolder, live louder, live for now! We think no one embodies the Pepsi spirit better than Caitlyn. The story will be provocative, and accessible in a hip, relevant, appealing way to the younger CSD consumer market. They’ll light up their social media with positive chatter! After people see our new Caitlyn work and have their worlds rocked, they’ll forget Kendall completely. We’ll prove that you can’t send a girl to do a man’s job.”

The Pepsi spokesman was then quickly ushered away.

Be on the look-out for new Pepsi work!