Yes, I know traditional advertising is supposed to be dead.
Yes, I know 76% of people say they don’t trust or believe advertising (but I don’t believe them– no one wants to admit his/her opinion can be swayed by anything).
Yes, I know the consumer is king/queen/ruler of their media universe.
But for God’s sake, will advertisers please cut it out with the gonzo guerrilla tactics, lame product placements, ham-fisted promo/entertainment integration and convoluted tie-ins?!I recently went to a Gospel Brunch at The House of Blues in Houston. The singers began pimping the new Disney movie “The Princess & The Frog” with free tickets and movie paraphenalia. It was like the gospel music was interrupting a big Disney commercial.
Give me some of that old time traditional advertising–– I’m sick of the loopy promotional tie-ins everywhere. Especially sports.
It’s just a matter of time until we’ll be watching a football game and hear commentators saying things like, “Anderson fumbles the ball and it’s another costly turnover. You know, Pepperidge Farm Turnovers never let you down with their delicious fruit fillings and flaky pastry crusts. Ummm, that’s some good eating on a hungry morning! Pepperidge Farm Turnovers, umm yum!”
“And there’s the two minute warning. You know, in less than two minutes you can easily compare affordable Progressive Insurance rates with four competitors. Sweet sassafras, could it get any easier to save yourself some money on insurance?!”
“It’s the Ford Focus third down. Third and three yards…”
“There’s the snap–and Snapper mowers keep any lawn looking beautiful– the hand-off to Wilson, who gains four yards. If you want to keep your yard crabgrass-free, Ortho Weed-B-Gone does the job quickly and easily. Kill that crabgrass dead!”
Look, just because you can put a promotional message somewhere doesn’t mean you should put a promotional message there.
Brothers and sisters, can I get an “Amen” on this. (The previous “Amen” was brought to you by Disney’s The Princess & The Frog, showing at a theatre near you.)