Punctuation may hold the key for winning the 2012 campaign.

Last week, President Barack Obama’s campaign shifted into hyper-gear as it added an exclamation point to its longstanding slogan of “FORWARD!

An advisor for Mitt Romney says that his candidate will not take such aggression lysing down. “We’re officially going to counter by adding two exclamation points to our slogan “BELIEVE IN AMERICA!!” said the advisor. “Consider this checkmate, Mr. President. Pack the oval office and rent the U-Haul, you’re kaputski.”

The Obama campaign is rumored to be conducting focus group testing of what is described by one insider as “a nuclear response” to the crafty Romney response–– a slogan with three exclamation points. “No presidential campaign has ever been so bold, so declarative. We think we can put this race away once and for all if ‘FORWARD!!!‘ tests well.”

The Romney camp did not return phone calls, but anonymous sources within the campaign report that campaign leaders are seriously exploring a variety of punctuation options going forward!!!!!!!!!