Tag: casting

  • On Casting Perfect Actors

    Alfred Hitchcock once described actors as cattle, which explains why he was arrested for cannibalism so often. There is an art to casting the perfect actor for your commercial or project. I want to show you the kind of detailed casting specs I give when I’m looking to fill roles. Samuel Dunkirker, The Doctor: He…

  • The Fine Art of Casting

    Having been involved with the production of well over four commercials, I believe success starts by casting the right talent. In order to do so, it is up for the creators of the spot to create “casting specs” (or “casting specifications” for those not in the industry). What makes good casting specs? A clear knowledge…