Sat 4 Aug 2012
Curvin died yesterday. Cancer took him down. Damn cancer. Angels of mercy with a hospice in upstate New York guided him from this world to the next. Today this world feels more empty for the loss of Curvin O’Rielly.
I never met Curvin. Never even spoke to him. But I knew Curvin.
I knew him first by his work. Curvin was one of those gifted admen who wrote campaigns that were intelligent and soulful. He crafted copy for Saab, BMW, NutraSweet, Saturn and many more that spoke truth artfully and persuasively. I knew Curvin because as a young copywriter I strained my eyes to read his words reproduced in ad award show books. Curvin was a hero of mine, a copy god.
I got to know Curvin thanks to a mutual Facebook friend. She thought we’d like one another. We became Facebook friends, and we liked one another immediately.
We traded stories about working for Hal Riney in S.F. Anyone who ever worked for Riney can swap tales. In San Francisco, Riney stories are traded like baseball cards. Curvin had some very valuable cards.
Curvin began reading this blog and quickly became its top commenter. Since March of 2010, Curvin’s wit and wisdom graced many of The Lint Screen posts. Take a look-see. Often his commentary was better than the entry commented upon. Copy gods do such things naturally.
I urged Curvin to write a book. He had so many great stories, so much wisdom to share. He refused the book idea, but he did write a blog, Ace of Admen. There aren’t a ton of entries, but they are all well worth reading.
While regret I never had the chance to meet Curvin or work with him, I feel fortunate for having known him. He will be sorely missed. The world needs the likes of him more than ever.
Rest, Curvin and thanks. You will be missed.