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What’s The Game Plan, Chrysler?
When Chrysler’s “Halftime in America” spot aired in the first halftime commercial break of XLVI Super Bowl on February 5, 2012, it became an instant classic. Wieden+Kennedy’s two-minute tone poem intoned by Clint Eastwood (Mr. Tough American himself) struck a nerve. Over beautiful cinematography, Clint spoke of resigned hope and optimism for Detroit and the…
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Super, Or Not, Here’s The Super Bowl Spots
It’s a game unlike any other. It pits formidable opponents against one another, each vying for the attention of over 200 million eyeballs. Each determined to occupy a sliver of consciousness and a splinter in the sequoia tree of pop culture. It’s the Super Bowl of advertising and here is the critique of Super Bowl…