The carefree days of beer and bikini beaches

The carefree days of beer and bikini beaches

Recently, I was contacted by Dave Infante, senior writer with the excellent website called The Thrillist. If you don’t subscribe, do so, it’s must-read cheese for people who like living.

Dave wanted to write a feature on The Swedish Bikini Team campaign I helped create over 30 years ago. He tracked me down from my blog post about the campaign’s creation here on TLS. We had a great conversation and Dave posted his article today. It’s excellent.

Click here for a nice backgrounder of a famous campaign that lives on in infamy. Enjoy and thanks, Dave.