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What’s The Game Plan, Chrysler?
When Chrysler’s “Halftime in America” spot aired in the first halftime commercial break of XLVI Super Bowl on February 5, 2012, it became an instant classic. Wieden+Kennedy’s two-minute tone poem intoned by Clint Eastwood (Mr. Tough American himself) struck a nerve. Over beautiful cinematography, Clint spoke of resigned hope and optimism for Detroit and the…
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The Secrets of Jingle Writing Explained
David Ogilvy (a Brit who did some ‘adverts’) once said, “If you can’t say it, sing it, dude. Sing it loud, sing it proud.” I believe he said this nugget at Woodstock when he sat in with Canned Heat for a set, then wailed like a banshee on fire as Hendrix burned his guitar.…