If you watch television, you’ve probably seen Apple’s new holiday spot. If not, here’s the cheese:

It works because it’s a simple human story, something in short supply these days.

The young woman is rummaging through her granny’s vinyl collection and comes across a Voice-O-Graph. This is a recording the grandmother had made in 1952 for Raymond, her lover who was off to war. The granddaughter turns on the old analog stereo receiver and drops the needle on the Voice-O-Graph. We hear that distinctive sound of a needle etching its way across vinyl, a sound that is absent in today’s all digital crystal clear audio world. That sound, that imperfect sound, connects on an emotional level because it has warmth and tonal resonance. For anyone familiar with vinyl, that sound of a needle on a record is hardwired to our innocence.

We hear the young woman speak to her soldier. “My darling Raymond, though you can’t be here for the holidays, we’ll always be together in my heart.” Then, the young woman begins singing “Our Love Is Here To Stay” by George and Ira Gershwin. The granddaughter is moved.

Enter technology.

She takes the Voice-O-Graph and digitizes into her Apple Air. She accompanies her grandmother’s voice from 1952 with guitars a keyboard and her own voice.

The granddaughter plays Santa and leaves an iPad Air with earbuds on the kitchen table along with a card reading “‘A duet’ press play.” We see modern granny as she listens to the composition of her young self accompanied by her granddaughter and views the collection of black and white photos that have been left for her. She views the pictures as she listens. There she is, as a young woman. There is her soldier. There is their daughter as a little girl dressed up and standing by the Christmas tree. There is the proud young woman granny once was, standing with her freshly-pressed Voice-O-Graph.

The granddaughter did not make a movie of the pictures and marry them to the song. That would have reduced the story to a screen. No, we see the grandmother handling physical B&W pictures as she listens to the soundtrack enjoying the movies of memories in her head. We can’t see these memories but we read her reactions to them on her face. She is touched. We are touched. The woman who plays grandma plays her perfectly, not milking the emotions but allowing them to wash over her in fond reflections.

The granddaughter sits on the stairs and watches granny at the kitchen table. Although she can’t see her face, she’s happy that she has delivered a perfect Christmas gift–– a personal one built on a moment from 62 years ago (one that was hidden in a stack of old records), digitized and improved thanks to her love for her grandmother.

What does this spot say about Apple? It says that this company makes technology that enables magic moments like this. Add your creativity and make something special.

The gift is not the product, it’s the humanity one brings to others thanks to the product(s).

So, couldn’t any number of companies have created this spot? Absolutely. But they didn’t. They’re too busy comparing themselves and their products to Apple.

This is another holiday classic, like last year’s Apple spot “Misunderstood” (see below). Congrats to everyone involved with these spots. You are proving that in an age where we live in front of screens, we can still create magic to move and touch people.

Bookmark and Share
Sometimes irony takes a turn for the worse and people die.

When irony takes a turn for the worse, people die.

Chez Yummi in Burlington, Vermont is the sort of food joint locals love, but yesterday, instead of serving hot plates of deliciousness, cold tragedy was served.

And it was yucky! (Note to The Pulitzer Prize Selection Committee: The Lint Screen’s writing is lean and muscular!)

Restaurant patron Fred Vownem was with his wife, Margaret. He had ordered the spaghetti and meatballs and she opted for the chicken chow mein. Both customers devoured their dishes. When their waiter, Russ Humplott returned to clear their table, he asked how they liked their food. Mr. Vownem pointed to the empty plates and said, “We hated it.” Marge Humplott recalls what happened next in the next paragraph.

“The waiter freaked out,” she said with tears filling her eyeballs. “He was very nervous and ran into the kitchen. Then the chef came storming out of the kitchen with a large knife and began stabbing my husband. The chef was screaming that we would have to pay for the food we ate and that he needed the money. My husband tried to explain he was joking about hating the food, but it was too late. The chef repeatedly plunged the knife into his chest and he fell to the floor, dead. It was awful, I honestly don’t think I’ll ever go back there again,” the widow said as she began crying salty tears of sorrow and remorse for the irony that her husband had served to a hothead with sharp cutlery.

The chef, Robert Jickell is being held on manslaughter charges. The waiter received a poor tip (only 5%) for his table service.

All in all, a pretty bad night for all–– with no just desserts.

(Note to The Pulitzer Prize Selection Committee: the editorial staff of The Lint Screen has shelf space available to display awards and prizes.)

Bookmark and Share
The president in his alleged "moment of weakness"

The President in his alleged moment of weakness

As he enters the last quarter of what some opponents call his “reign of terror”, President Barack Obama now draws intense criticism for his pardoning of two 48-pound turkeys from Ohio named Mac and Cheese.

Although the presidential pardoning of turkeys is a tradition dating back to George H.W. Bush in 1989, Rep. Willie Gromorp of South Carolina says that “this President is weak on poultry and that sends an embarrassing message to the world.” The congressman then bit the head off of a chicken and continued his rant.

“Obama’s turning his presidency into a freak show. He’s an amazingly weak President who pardons not one, but two, lazy shiftless turkeys who deserve to die, be stuffed and eaten with gravy and extreme prejudice. That’s what our forefathers would have done, but not Obama. He’s too busy shredding the constitution stuffing it down our throats and appeasing our enemies!”

The congressman pointed out that even the President’s daughters seem embarrassed by his weakness. “Sasha and Melia are obviously hungry for a strong pa who can get them some tasty turkey on Thanksgiving!”

The congressman then bit the head off another chicken and announced that he was forming an exploratory committee to investigate a possible presidential run in 2016.

Bookmark and Share
Maybe someone will get a clean shave for his wedding!

Maybe someone will get a kissin’-smooth shave for his special wedding day!

Convicted mass murderer Charles Manson will soon be walking the last mile to the altar when he marries Afton Elaine Burton, a 26-year-old Midwesterner who has tried for nine years to exonerate him.

The couple plans to marry in February and have released some surprising details about their upcoming wedding.

— The couple’s request to honeymoon in Napa was denied by the warden
— Charlie is writing the vows and claims to have found six new rhymes for the word ‘love’
— The couple is registered at Crate & Barrel, Build-A-Bear and Nordstrom
— Afton said “yes” to the dress after trying on only one gown
— The Beatles song “Helter Skelter” will be the processional song, followed by Bach’s Air (on the G-String), “All Night Long” by Lionel Ritchie and Insane Clown Posse’s “Ghetto Freak Show”
— The couple’s request to honeymoon in Tahiti was denied
— They are in negotiations with NBC for a reality TV show based on the madcap, wacky antics of their marriage
— Their request to have sharp knives as party favors was denied

Be on the lookout for your wedding invitation going out in early December.

Bookmark and Share
Working siblings bemoan the harsh realities of their trade

Working siblings bemoan the harsh realities of their trade

In part five of The Lint Screen’s series examining the underbelly of the mannequin world, we give the floor to Epion (ES) and Pashi Salionne (PS), sisters who work the window of an exclusive Madison Avenue fashion palace.

ES: Most days are agony.
PS: Agony is a good day.
ES: Say something original, why don’t you?
PS: What? I can’t build on what you said for emphasis?
ES: You can’t simply rearrange my statement to try and make it your own.
PS: That’s not what I was doing.
ES: Right. Sure. You were the same way when you were a child mannequin.
PS: Don’t start.
ES: It’s true. Whatever I did, you copied.
PS: Shut up!
ES: I set the trends, you–– you just copied. Your name should be Xerox.
PS: Why do you have to be such a bitch?
ES: How dare you…

At this point, we had to step in and re-focus the sisters to talk about life in Manhattan working as mannequins. They settled down and continued.

ES: I yearn to live in the apartment building across the street.
PS: That would be a dream.
ES: I don’t know if it’s rent controlled.
PS: Probably isn’t.
ES: What? Now you’re a real estate expert?
PS: I never said I was an expert, I just meant there’s not a lot of rent controlled…
ES: Forget it. It’s a dream anyway. We’ll never escape this retail hell.
PS: Yes, we are caught in a nightmare of retailing.
ES: Way to soften my metaphor.
PS: Oh, so now you own all metaphors?
ES: Retail hell is much better than your lame ‘nightmare of retailing.’
PS: Says who?
ES: Says anyone with taste.
PS: Oh, so now you’re miss taste, too?
ES: I set fashion trends…
PS: As long as someone dresses you.
ES: That’s a low blow.
PS: It’s true. Let’s just leave it.
ES: Fine. We’ll return to your– what is your trite phrase– nightmare of retailing…
PS: You’re just upset you didn’t come up with that.
ES: Shut up.
PS: No, you shut up.
ES: Make me!
PS: Don’t tempt me, I swear…

This went on for six hours. We left. By the way, the apartment house is not rent controlled.

Bookmark and Share
Obama daughters are building walls between themselves and father to preserve their popularity.

Obama daughters are building walls between themselves and father to preserve their popularity.

Democrats running in the midterm elections have been treating President Barack Obama like toxic waste for some time, now his popularity cooties have spread to his offspring.

An anonymous White House sources says that both Malia and Sasha Obama are distancing themselves from their father.

“They think he’s a nice guy and everything, but they believe his economic recovery is too slow and debt is too high,” said the source, whispering with his hand cupped to his mouth. “They also believe his Mideast policy is fuzzy and not nearly aggressive enough,” the tipster said. From the smell of his breath, the secret source likes his onions and garlic.

He continued. “They also want him to body slam Vlad Putin and show some stones in his dealings with the evil commie leader. And they think Obamacare will lead to the fall of civilization and they’re very afraid of its death panels. They also wonder why their father imported Ebola into the United States and why he wants Mexicans to overtake America. The girls have been watching a lot of Fox News lately.”

At school, the daughters have been telling friends they’ve run away from the White House and are living in Sean Hannity’s basement. “It’s obvious the young women are looking to establish their conservative street creds among their peer group. It’s fairly common for girls their age to express themselves this way,” the source said.

The only response from the Oval Office was the muffled crying of a man behind closed doors.

Bookmark and Share

Next Page »