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The Secrets of Jingle Writing Explained
David Ogilvy (a Brit who did some ‘adverts’) once said, “If you can’t say it, sing it, dude. Sing it loud, sing it proud.” I believe he said this nugget at Woodstock when he sat in with Canned Heat for a set, then wailed like a banshee on fire as Hendrix burned his guitar.…
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Wise Words of Encouragement for the Youth of Today
(The following is a commencement address given by Patrick Scullin, ECD of Ames Scullin O’Haire Advertising/Atlanta, to the graduating class of The Huckington School of Advertising Arts & Sciences & Whatnot in Stoneboro, Pennsylvania) Greetings, graduating class of 2008. I am honored to be here and delighted that this P.A. system is working. “Check, one-two.…
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An Adman on “Mad Men”
Television teaches a lot. To people outside the advertising industry, their view of our world was McMahon and Tate. What they knew of our profession was from watching “Bewitched” and seeing Darrin Stephens conjure up brilliant ideas and pitch them to clients as Larry Tate slapped them on the back and cheered Darrin on.…
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There’s Gold in Them Thar Fake Ads
What’s wrong with advertising these days? Advertising people. You grab a chair, I’ll grab a soapbox, let’s bitch this thing out. I recently met with an art director with about eight years experience tugging down a small fortune in salary. He took me through his book of nicely laminated ads and while he had…
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On Vanishing Turds
The following appeared in Creativity Atlanta’s e-newsletter premier edition. The request was for a ‘rant’ on the subject of my choice to the ad community at large. I turned the faucet on, and here we are. I am what ad-historians refer to as an ‘old fart.’ I can be carbon dated to the days when…