Shiver me timbers– wake me when it's over, maties!Here we go again–– an early entry into the summer big blockbuster season built on a successful multi-billion dollar franchise with an incredible cast including Johnny Depp, Geoffrey Rush, Penelope Cruz and Ian McShane. It’s Pirates of the Caribbean: On Stranger Tide!!! You’ve got great expectations, right?
Yep, and expectations are dashed to the rocks like the surf.
This rollicking adventures has lots of swashbuckling, sword fights galore, evil mermaids and more mascara than a New York runway during fashion week. Yet it bores.
If you have kiddies, you have no choice– you’ve got to fork over more booty to Disney. But if you’re an adult movie fan, save your money. This lightweight fare isn’t worth your time.
We’ve been there, done that and the bag of tricks feels empty. The plot is a convoluted tale of the search for the fountain of youth. The scriptwriters seemingly discovered energy drinks while writing this; the story is never ending.
And the uninspired Hans Zimmer soundtrack only adds to the tedium. It sounds like needledrop music from beginning to end.
Rob Marshall (Chicago, Nine) directs endless fight scenes with a deft hand for choreography, yet somehow this whole film lacks soul, humor, excitement and humanity.
Frankly, my dears, I just didn’t give a damn what happened next.
It’s a pity to spend so much money on big sets, lavish costumes, casts of hundreds, real star power, beautiful cinematography, cool special effects and end up with such precious little treasure. Unfortunately, it’ll make another billion. Cha-ching, maties!
After viewing this mess, I felt like pirates have robbed me of a couple hours of my life. Yawn.
The pain, the pain, the insufferable pain! Make it stop!
I’m in the neighborhood supermarket innocently shopping when it happens– the PA system plays one of my most hated songs: “Does Anybody Really Know What Time It Is?” by that terrorist group calling itself “Chicago”.
I am crippled as the inane lyrics of “walking down the street one day” bebop along accompanied by sunny horns blaring and toot-toot-tooting me down an emotional rathole. The melodic line worms its way into my cerebral cortex and takes root, infesting my brain with its horrible poison. The virus spreads. The horns, the stupid lyrics, the incessant evil background singers– they all roost in my consciousness and permeate my very being. Surely this is the soundtrack of hell.
I am infected.
I am ill.
I am a hostage under siege.
Ironically, only one thing can dissipate the effect: time.
Does anybody really know how much time it will take?
Does anybody really care? I do. I really do.
What is your most hated song? Let the discussion begin.
(Why spend a fortune going to some university, beauty college or ad school? Here’s everything you need to know about getting a great job in advertising. Kindly make your tuition checks payable to Patrick Scullin.)
Next to dying a slow, painful, miserable death while “MacArthur Park” is playing on the radio, hunting for a job has to be one of the most traumatic events we humans ever face.
Because changing jobs is always frightening, let’s discuss the stages of job hunting in as intellectual a fashion as we can muster on short notice.
Stage one: “I’ve got to get out of this hellhole.”
How can you tell you’re in a go-nowhere job? Be on the lookout for little signals, like a boss who continually tells you, “You’re in a go-nowhere job, pal, and as long as I’m in charge, I’ll see to it your genius is squashed like a fat mosquito hitting a ‘67 Buick going 120 mph!”
Or, a representative from local Lumberjack’s Union who pleads with you to stop generating ideas. “For God’s sake, man,” he says with tears welling-up in his eyes, “how many more Foamcore trees must we senselessly slaughter before you’ll quit this madness? Can’t you see, you numbskull, you’re in a go-nowhere job?”
Whatever drives you to the conclusion it’s time to go, it’s time to get on to stage two of the job hunt: “Getting the ol’ book out and about.”
When it’s all said and done, it doesn’t matter if you’re Lee Clow or Joe Blow, we all live and die by our work. Of course, Clow’s got the better reel, but he can’t touch Blow’s print or flash banners work, no sir.
Yours? Mine? Ours.
The best way to put together a terrific portfolio is to collect samples of the very best work. Conservative people believe the work should be restricted only to those pieces that you yourself actually created, while the more liberal approach embraces the idea that anything created by one of your own species is fair game for inclusion into your book. Whatever. The main thing is to put together items that can fit into a portfolio case (which generally restricts the inclusion of actual-size billboard samples).
Many job hunters wonder if they should have headhunters working on their behalf? Yes, by all means! How else can you find out about those incredible opportunities with “the next Fallon” (which happens to be in Texarkana of all places) or “the great creative revolution happening over at Lackluster, Mediocrity & Snores.”
Do whatever it takes to get your book seen by whomever, whenever in wherever. As they say in the penguin exhibit at Hank’s Appliance Repair Shop, ‘You can’t win the lottery if you don’t have a ticket–– preferably the winning ticket.’
Once the potential agency has seen your book, they’ll want to see the person who owns it. Which brings us to stage three of snagging the big job: “The Meet & Greet.”
Most creative people despise interviewing because it generally involves answering tough questions like: “Where do you see yourself in 10 years, and if you are a time traveller, please also give me the name of the winning horse in the Kentucky Derby and the Super Bowl and World Series Champs.”
“Who was known as ‘The Perky President’, and what was the name of his Secretary of Defense?”
“If two trains leave Chicago, one going 45 miles per hour and the other getting 2.45 miles per gallon of diesel fuel, which one will have the higher trade-in value?”
“What is your creative philosophy, and how does it mesh with the notion of existentialism?”
“You want coffee, a Coke, or something? Remember, there is only one right answer.”
The secret to successful interviewing is to interview right back at them. When they ask a question, it’s no time to play defense–– fire one back. Here’s a sample from an interview I had back in ‘95:
HE: So, Patrick, tell me about yourself.
ME: Hey, where you’d get the cool picture of the ugly lady with the dorky kids? That’s hilarious, man!
HE: This picture? That’s, uh, that’s a picture of my family.
ME: Oh, uh, really? Well, aren’t they the handsome bunch! I don’t suppose you work many late nights, no, sirree––not with a great gaggle of good lookers like that to get home to…
For some reason, I didn’t get that particular job. They were looking for someone with more package goods experience or something.
Another interviewing secret is not to tell them about those voices that only you can hear. Because in a funny way, many people find it hard to believe pets and inanimate objects have chosen you as their primary communication vehicle. These people may be jealous and may not want to hear about the upcoming swift sword of justice you will soon be delivering at their command. Evil doers must pay!
Providing they love you and your work, you’re on to stage four of scoring your dream ad job: “Negotiating the Package.”
Me, I’m old fashioned, so I generally think paychecks are a nice perk. With a little clever negotiating on your part, maybe you can swing one of these “my time for your money” arrangements, meaning you’ll get paychecks on a fairly regular basis. Pretty sweet, eh?
Some other niceties to negotiate are free electricity, Christmas day off, four tons of gold bouillon and an 18 pack of Knox Beef Bullion (it’s like drinking a steer). Usually you’ll get three out of the four; most employers are sticklers about working on Christmas day. Go ahead and take the job because even if it does turn out to be another hellhole, soon enough a headhunter will call telling you about nirvana in Texarkana.
Happy hunting, and remember pets and inanimate objects are watching so be good.
