commercials

The Fine Art of Casting

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Having been involved with the production of well over four commercials, I believe success starts by casting the right talent. In order to do so, it is up for the creators of the spot to create “casting specs” (or “casting specifications” for those not in the industry). What makes good casting specs? A clear knowledge … Read more

Casting Specs

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Being an Adman, I’ve been involved with something we in the trade call commercials or spots (let me know if this is getting too ‘insider’).

One of the keys to creating a successful spot is casting, the hiring of actors to pretend they are speaking the words you’ve put in their mouths. To help actors, I write extensive casting specs so the person knows the backstory of the character and can deliver a believable performance that won’t suck.

Here are the casting specs for a spot we did recently…