The Islamic State Group (a.k.a. ISIL, ISIS, A-Holes, A-Whats-a-matter-u?) believes it has a bad reputation and has hired Milligan-Koswell Public Relations in New York City to soften its terrible image.

“These guys are pretty upset,” said E. Carlson Foswell, the Management Supervisor of the new account at M-K PR. “They’ve worked hard to establish a new brand in terrorism, one that is pure evil. A dream team of ruthlessness. The members are frustrated because they’re very savvy in social media channels, but they’re not viewed as being approachable. Let’s face it, Tweets, beheading videos, sadistic murders and outrageous cruelties will only get you so far, and it’s probably not going to make you many friends on Facebook.”

To combat the ISIS image problem, M-K PR has begun a new branding campaign employing cute kittens. “There’s a reason kittens are a meme–– they’re absolutely adorable! Using cute balls of fur with loving eyes will make ISIS more approachable. Kittens also acknowledge a ferocious nature within. We think using kittens is brilliant! In addition, we’re creating a total re-branding campaign with a bright colorful logo, a jingle with a bouncy-C infectious beat, and a catchy slogan. It’ll be epic! We’re also working to get a terrorist spokesman on Fallon, Letterman and The Daily Show. Maybe even a guest spot in Gray’s Anatomy, The Walking Dead or Modern Family. We’re even talking with the NFL about possibly performing at halftime during The Super Bowl. We’re pulling out all the stops.”

In response to the announcement, al-Qaeda is reportedly putting its marketing/PR account up for review.